Google launches Click Fraud Website
Google has unveiled a Web site “resource center” focused on the thorny issue of click fraud, which many consider a potential threat to the company’s main source of revenue: Pay-per-click advertising.
Google has developed the Ad Traffic Quality Resource Center to give its advertisers a single place to find Google’s information about click fraud.
As of now, in the Pay per Click model of Google Adwords, the advertiser needs to pay everytime a click is made to his/her ad. Google and many other players had been getting complaints/concerns from advertisers about Fraud clicks. It was found that competing companies were trying to click on the ad’s of their rival companies to drive their ad budget up. Also, using the Adsense initiative many people try to click ads on there own websites, there by making the advertiser’s money go for a toss.
Google’s initiative in Fraud click business might come as a blow to other companies already trying to serve this business.
For more information on this please follow Google’s official link here
Cheers,
Vaibhav
Related posts:
- Google Adsense : Roundup
- How does Google knows if you are a Adsense client and clicking on your own ads?
- [Google] You can now Click to Call Phone Numbers in Mobile Ads
- Changing the Font Type and Size of Adsense Text Links is Allowed
- [Adsense] Prevent your Competitors Ads from Showing up in your Website
[...] certainly cost you your Adsense Account and thereby the Earnings associated with it. Google has its own way of identifying click fraud happening with Google Adsense. This article lists down 3 basic things adhering to which can help you ensure that your Google [...]
There is obviously a lot to know about this. I think you made some good points in Features also.
Good info on PPC! Let this comment take as discussion, as I want to ask few some facts from you about pay per click. Do you think that pay per click is important for every webmaster? How much ppc expense (in percentage) of your income do you think is ok to incur? Actually, I have no experience about PPC, as I never used it for my websites and still I am gaining a lot of customers and sales. I am not going to say anything about my way of working because I do not want you to consider this comment as spam. But visiting my site can give you more information about how I am gaining thousands of customers in short time without PPC. I visited your blog because I am collecting information about the webmasters, campaigns and anything about pay per click that’s why when I saw your blog is great, I could not stop myself sharing something. In my opinion PPC is only beneficial if you optimize keywords and use the most relevant keywords only! Let this discussion going on? What are your views? Your Blog is really a great one! Maintaining a blog like yours is not an easy task, yet you did that! Congrates! – Any Comments? – Thanks – Regards
[...] Google launches Click Fraud Website [...]