Technofriends

We often hear about scenarios wherein Ads of Competing businesses get shown up as part of the Adsense Ads showed on your website. This certainly is not the best way of growing your business, However, this can be prevented by adding specific setup rules in your Adsense account. This post describes a step by step process for setting up Competitive Ad Filter in Google Adsense.

If you are an Adsense Publisher and would like to prevent your competitor’s ads from being shown on your website as part of the Google Adsense Ads which are dynamically showed to your end users based on the keywords and other related terms, follow the steps below. (Click on the images for a detailed view). 

1.) Login to your Adsense Account.

Adsense Setup Link enables you to setup Google Adsense for your site.

2.) Click on the tab which says Adsense Setup.

3.) Once inside Adsense Setup, click on the link which says Competitive Ad Filter. 

Setting up Adsense to prevent Competitor

The Competitive Ad Filter enables you to block specific ads, such as competitors’ ads, from appearing on your pages. Entering a more general URL will block a wider range of ads; entering a more specific URL will block a smaller range of ads. For example, by entering a top level domain such as “example.com”, you’ll also block all ads that link to any sub-directories of that domain, like “forums.example.com”. Review the examples below to learn how you can create filters that will block only the range of ads you want.

Enter the URLs of your comptetitor

4.) Specify URL’s of your competitors website ( Ads pointing to these URL’s shall then be filtered before being shown to your site’s end visitors) for various Adsense services like Adsense for Content, Adsense for Search and Adsense for Feeds. Click on Save Changes once done. 

You have now setup your Adsense account to filter your competitors ads before being shown to your site visitors. 

Also, as a general tip, never click on the ads on your Own Website. Google definitely can figure out if you are clicking on your own Adsense Ads.

[Update] Digg, a social bookmarking website was recenlty found showing showing adverts of StumbleUpon, another social bookmarking website. Somebody, help them enable competitive ad filter in adsense after reading this post.

 

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