Technofriends

As an Adsense Publisher, you are supposed to adhere to the Adsense Program Policies religiously. Non-adherence to the program policies can certainly cost you your Adsense Account and thereby the Earnings associated with it. Google has its own way of identifying click fraud happening with Google Adsense.

This article lists down 3 basic things adhering to which can help you ensure that your Google Adsense Account stays active and is not disabled.

1.) Never ever click on your Google Ads: This is the most basic advice for any adsense publisher. As a policy, Google is very strict with those who click on their own Google Ads. If you find an interesting ad or wish to get more information about the ad, the better way out is by typing the URL of the ad directly into your browser’s address bar. Remember, Google can make out that you are clicking on your own ads.

In order to view the URL of ads directly from your webpages, you can also follow these steps:

a.) Right-click on the ad title and select either ‘Copy Shortcut’ (IE) or ‘Copy Link Location’ (Netscape).

b.) Paste the selection into a text editor for editing.

The destination URL of the ad includes the text between ‘adurl=’ and ‘&’. As an example, the copied URL will appear as follows:

http://www.googleadservices.com/pagead/adclick?
adurl=http://www.blogger.com&sa=

c.) The destination URL in the example above is ‘http://www.blogger.com’. You can view the ad by entering the URL into your browser’s address bar.

Also, as a practise never ask user’s of your websites to click on Ads. Users should click on Google ads because they’re interested in the services being advertised. Encouraging users to click on your Google ads, either directly or indirectly, can lead to inflated advertiser costs and can cause your account to be disabled.

2.) Never place Google Ads on Websites with Prohibited Content: As a Adsense Publisher, its your responsibility to ensure that your Ads are not shown on Websites which contain adult or mature content, gambling-related content, or drug content. In order to block your ads from being served on such website, follow How To Restrict your Adsense Publisher ID from being used by Porn Websites.

3.) Provide a Positive User Experience: This category particularly deals with websites or publishers who try to either install certain softwares of change the default homepage of the website using various means. As a Google Adsense Policy, Sites showing Google ads may not prompt users to install software on their machines. Publishers must also not attempt to change users’ browser home pages automatically or via pop-up prompts. Also, As a Google Adsense Publisher, you must also be careful with the way your website is promoted. Before contracting with any ad network, you should ensure that they will never display your site in pop-ups or as a result of the actions of any software application.

What other tips do you propose?

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