Technofriends

Google has announced its aquisition plan of AdMob, a mobile advertising firm for $750 million. Google says ” This acquisition will enhance Google’s existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in this growing new area.”

The transaction is subject to customary closing conditions, however, both Google and AdMob have approved it.

• The deal will bring new innovation and competition to mobile advertising, and will lead to more effective tools for creating, serving, and analyzing emerging mobile ads formats.

• This deal will benefit developers, publishers, and advertisers by improving the performance of mobile advertising, and will provide users with more free or low-cost mobile apps.

• The mobile advertising space will remain highly competitive, with more than a dozen mobile ad networks. The deal is similar to mobile advertising acquisitions that AOL, Microsoft, and Yahoo have made in the past two years.

The aquisition certainy makes sense for Google which has been very successful in delivering context sensitive search ads, however, hasn’t been able to do so good with application ads.

You can read more about the deal here.

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